- ✦Market research
- ✦Buyer research
- ✦Competitor audit
- ✦Positioning
- ✦Offer design
- ✦Growth strategy
- ✦Funnel strategy
- ✦Landing pages
- ✦Lead magnets
- ✦Webinars and VSLs
- ✦Email and SMS nurture
- ✦Meta ads
- ✦Google ads
- ✦Retargeting
- ✦Content
- ✦Booking flow
- ✦AI search visibility
- ✦Tracking and reporting
What I've done so far
$38K
in a single month for a business coach
200+
business owners, consultants and coaches advised
100+
funnels and growth strategies built
$100K+
ad budgets managed, from strategy to the last dollar
Client names withheld for confidentiality.
Referrals are not a strategy.
They're a gift. You can't plan on them, scale them or switch them on when the calendar goes quiet. A system you can.
Your next client isn't Googling you. They're asking AI.
And AI only recommends the businesses whose offer, reviews and pages make the answer easy. Everyone else is invisible. So every plan I build covers how AI sees your business too.
Who should I hire to get more clients for my business?
Based on their reviews, offers and websites, three firms stand out:
not you, again
63%
of buyers used AI tools during their purchase journey.
TrustRadius, 2026 B2B Buying Disconnect Report (1,862 buyers surveyed, Jan 2026)
−25%
search engine volume by 2026, as AI chatbots take over the questions.
Gartner forecast, February 2024
Tom Pham
Growth strategist · tomphamwork.com
Dear business owner,
You're good at what you do. Your clients say so. But most of your work still comes from referrals and word of mouth, and you can't plan a business on that.
I've sat down with more than 200 business owners, consultants and coaches. The pattern is almost always the same. The demand is there. What's missing is the system: a clear offer, a funnel that turns strangers into booked calls, and marketing that keeps working when you're busy doing the work.
That's what I build. It starts with research, because a strategy built on guesses is just an expensive way to find out you guessed wrong.
- 200+ business owners, consultants and coaches advised, one to one
- 100+ funnels and growth strategies built
- $38,000 in a single month for a business coach
- Six-figure ad budgets managed
- Research first: every plan starts from your buyer's own words
Tom Pham
First, the research.
Your market, your buyers and your competitors. What they search, what they say, what they already buy, and where your business is losing them.
Then the strategy, and one clear offer.
Positioning your buyers understand in five seconds, an offer built from what they already want, and a plan with the numbers behind it.
Then the system that runs it.
Funnel, pages, ads, content and follow-up, working together, so new clients arrive while you do the work.
Not just ads. Not just a page. The whole growth engine.
Most businesses buy marketing in pieces and wonder why the pieces don't add up. I build every part to work with the others, in your own accounts.
Research
Market, buyer and competitor research, sped up with AI, so every decision starts from what your buyers actually say and do.
Strategy
Positioning, channels, AI search visibility and a growth plan with the numbers behind it.
Offer
One clear offer your best clients already want, said so a stranger gets it in five seconds.
Funnel
Landing pages, lead magnets, webinars or VSLs, and a booking flow that turns attention into calls.
Traffic
Meta and Google ads, retargeting and content, pointed at the right buyers.
Nurture
Email and SMS follow-up so the people not ready today book when they are.
Optimization
Tracking, weekly numbers and tests. Fix what leaks, scale what works.
Most marketers guess. I research.
Before a single ad or page, I study your market, your buyers and your competitors. The words your buyers use go straight into your offer and your copy, so the marketing sounds like it read their mind.
That's the difference between marketing that costs money and marketing that makes it.
- ✓ Demand, seasonality and price points mapped
- ✓ Where buyers look before they call
- ✓ Buyer language pulled word for word
- ✓ Top fears, objections and reasons to buy
- ✓ Competitor offers and ads compared
- ✓ The angle nobody is using yet
- → One offer, one funnel, one plan with the numbers behind it
On your free strategy session, you'll discover:
I research your business before we talk, so the 15 minutes are about you, not a pitch.
- The one line on your homepage that quietly sends ready buyers to a competitor, and the few words that fix it
- Why “more leads” is usually the wrong goal, and the one number that actually predicts new clients
- The offer your best clients are already asking for that you're not selling yet
- How to turn the referrals you already get into a system you can switch on when you want more work
- Where your follow-up loses buyers who were ready to book, and how to win them back
- The three questions every buyer asks before they call anyone, and whether your marketing answers them
- Why your competitors' ads work on your buyers, and the angle they've left wide open for you
- What to fix first, second and third, so you don't spend a dollar on ads before the funnel is ready
How we work together
Five phases. You always know what's happening, what it costs and what it's for.
Research
I learn your market before I touch your marketing.
- Buyer research: what your clients say, search and fear
- Competitor and offer audit
- A teardown of your site, funnel and follow-up
Strategy
One plan, with the numbers behind it.
- Positioning and messaging
- The offer to lead with
- Channels, budget and targets
Build
Every piece built to work with the others.
- Funnel pages, lead magnet, webinar or VSL
- Email and SMS nurture
- Booking flow and tracking
Launch
Traffic goes on once the funnel is ready.
- Meta and Google ads
- Retargeting and content
- Daily checks in the first weeks
Scale
Fix what leaks. Feed what works.
- Weekly numbers you can read in a minute
- Tests on offer, pages and ads
- More budget only where it pays back
Built on the playbooks the best in the world use
I study the people behind some of the most successful offers and funnels in the world, then adapt what works to your market. You get proven frameworks, tuned to your buyers.
Alex Hormozi
$100M Offers
Sabri Suby
Sell Like Crazy
Russell Brunson
DotCom Secrets
Eugene Schwartz
Breakthrough Advertising
Charlie Morgan
Client acquisition
Dan Kennedy
Direct response
Names are authors whose work I study. No affiliation or endorsement is implied.
Is this for you
This is for you if
- You run an established service business and your clients get real results
- Most of your work comes from referrals, and you want a system you control
- You're a coach, consultant, law or advisory firm, builder or B2B service business
- You're ready to invest in growth and can take on more clients
It's not for you if
- You're still working out what you sell
- You want a quick hack or a single ad to fix everything
- You're already at capacity and can't serve more clients
- You want someone to run your delivery or operations
Questions owners ask
Is the strategy session really free
Yes. I research your business before we talk, and you keep what I show you whether we work together or not.
What does it cost to work together
It depends on what your business needs. You get a clear scope and price after the session, once you've seen the plan. Never before.
Do you just run ads
No. Research, strategy, offer, funnel, traffic, follow-up and the numbers. Ads are one part of the engine, and they only go on when the rest is ready.
Do you use AI
Yes, where it makes the work better: faster, deeper research and more ideas tested. The strategy and the judgment stay human, and everything is checked before it reaches your buyers.
Who owns what you build
You do. Everything is built in your own accounts.
Do you help with delivery or operations
No. I focus on marketing and getting clients. You keep doing the work your clients pay you for.
Why are client names hidden
Confidentiality. Many clients don't want competitors to know how they grow. The numbers on this page are real.
See where your next clients are coming from.
Fifteen minutes. I'll have researched your business before we talk. Already have an email from me? Just reply to it.